The account created by the User when registering in order to access the Crowdvertising Platform and use the Service
A company using the Service in view of promoting its products and/or services
A BLUGLE -authorized agent, vendor or reseller of the Service(s)
The mobile application for Users allowing them to participate in Challenges and share Content (iOS and Android)
The sum of money paid by the Advertiser to the successful Users in case of a Challenge
BLUGLE SA, having its registered office at Avenue Emile de Beco 83, 1050 Bruxelles, a company listed in the Belgian Trade and Companies Register under number: +32 2 649 02 51
An advertising campaign using the Service
The creation of branded video contents by Creative Users on the basis of a creative briefing provided by the Advertiser followed by the distribution hereof
Total amount due to the Influencer in return for sharing the Content and calculated on the basis of the total number of valid clicks multiplied by the CPC and CPL (as applicable)
A branded video approved by the Advertiser, created either by the Advertiser or by the Users
Content created by Creative Users as a result of a Challenge
A User who participates in Challenges
BLUGLE’s platform offering interactive advertising solutions and consisting of:
(i) A website for the Advertiser (Dashboard) allowing to set up and manage Campaigns or Challenge
(ii) The Application
The conditions Creations need to respect, for being considered eligible to participate to the contest, including the criteria for the selection of the winning Creations, The Guidelines are provided by either the Advertiser or the Agency to BLUGLE in the framework of a Challenge.
A User who shares Content on any third-party website or online service, including any third-party social media service and/or any advertiser website
A service consisting in the organization and management of Challenges and Campaigns and the distribution of Content via the Crowdvertising Platform, on any third-party website or online service, including any third-party social media service and/or any advertiser website
These terms and conditions governing the use of the Crowdvertising Platform and Application by the Agency or the Users
A community of Influencers and Creative Users participating in Challenges and sharing Content
The user individual account on which the compensation and the awards are credited
2.1. BLUGLE provides the Crowdvertising Platform and the Service to the User(s) subject to compliance with all the terms, conditions, and notices contained or referenced herein, as well as any other written agreement between BLUGLE and Users.
Article 3 – Terms specifically applicable to User(s)
3.1.2. In order to have access to the Crowdvertising Platform and the Service the User needs to log in by either using one of its social media profiles or by signing up introducing its e-mail address and password. By creating an Account, the User agrees to: (a) provide accurate, current and complete Account information; (b) maintain the security of its password, not share its password with any other person and accept all risks of unauthorized access to its Account; (c) not to provide any false personal information on BLUGLE, or create an account for anyone other than him/herself without permission and (d) not to create more than one personal account (e) promptly notify email@example.com if he/she discovers or otherwise suspects any security breaches related to your Account or the Service(s).
3.2. Type of Campaign
An Influencer shall be provided on the Crowdvertising Platform with Campaigns to share. These proposals will be made by BLUGLE taking into account the Influencer’s profile, interests and criteria defined by the Advertiser. The Campaign shall in particular include information such as:
3.3. Sharing of Content
3.3.1. When an Influencer decides to share the Campaign, he/she shall share the Content via the Application on the third party (social network) sites of its choice among those provided on the Platform and proposed for the Campaign. The Influencer shall share the Content with a short personalized post that is relevant for the Campaign.
3.3.2. The Content needs to be shared in public mode, which means visible for everybody and not only to the Influencer’s direct network.
3.3.3. Depending on the social network selected for sharing, The Influencer can track at all times the number of clicks and/or “likes” (on the posts made on Instagram) on the Content it posted on any third-party website or online service, including any third-party social media service and/or any advertiser website.
3.4. Calculation Compensation – Payment
3.4.1. The amount of Compensation shall be determined per Campaign and shall correspond to a CPC or CPL (limited to valid clicks - or likes as applicable) on the third party (social) network sites determined by the Campaign.
3.4.2. The Advertiser can set a maximum Compensation per Influencer per Campaign. Any clicks generated after this maximum is reached, shall not be taken into account when compensating the Influencer.
3.4.3. A click or like is valid:
3.4.4. Clicks which are considered to be invalid and therefore unsuitable for the Compensation are:
3.4.5. The payment of the Compensation to the Influencer will be possible by withdrawing funds credited to his Wallet once it has reached the threshold of fifty (25) EUR. If the Influencer wishes to withdraw its funds, BLUGLE shall withhold two (2) EUR from the total amount of the Compensation.
3.4.6. BLUGLE shall issue an invoice in the name of the Influencer when the latter requests the payment of the Compensation. If applicable, the VAT shall be added. The invoice shall be available in a digital format and accessible via the Application or sent by e-mail. The Influencer shall comply with its obligations under tax law.
A Campaign is to be considered as terminated for an Influencer when:
3.6. Organization of Challenges
3.6.1. The Crowdvertising Platform allows the organization of Challenges. managed either by BLUGLE, the Advertiser or the Agency on his behalf.
3.6.2. BLUGLE shall communicate the Guidelines to the Creative Users on the app.
3.7. Participation in Challenges and selection of winning Creations
3.7.1. A Creative User shall be provided on the Crowdvertising Platform with Challenges proposals. These proposals are made by BLUGLE taking into account the Creative User’s profile, interests and criteria defined by the Advertiser.
3.7.2. When Creative Users participate in a Challenge their Creation needs to comply with the Guidelines in order to be accepted. The Creative User shall receive a notification via the Application on whether or not its Creation has been accepted.
3.7.3. The Advertiser shall select the Creations complying with the criteria set out in the Guidelines specific Challenge.
3.7.4. By participating in a Challenge, the Creative User accepts entirely and irrevocably without any reservation the Guidelines applicable to the concerning Challenge.
3.8. Award and payment
3.8.2. Creative Users whose creations generate the highest number of valid clicks shall receive an Award as prescribed in the Guidelines. If the Creative User has won an Award, it shall receive a notification via the Application.
3.9. Intellectual Property Rights Creations
3.9.1. By participating in the Challenge, the Creative User grants BLUGLE a non-exclusive, transferable, sub-licensable, non-revocable, royalty-free, perpetual and worldwide license to use any content that you make available on or in connection with the Crowdvertising Platform and Services such as, without being limited thereto, images, texts, quotes, drawings or any combinations thereof the Creation.
3.9.2. In case the Creation has received an Award, the Creative User hereby accepts that such rights shall be assigned to the Advertiser. The Creative Users who have received an Award for their Creations, shall assign to the Advertiser, its successors, assigns or nominees, all of the Creative Users’ rights to and title and interests in, any and all of these Creations made, conceived, or suggested either solely or jointly with others, in the course of the participation to the Challenge. The assignment is definite, irrevocable and exclusive. The assignment is done for the worldwide rights and for the duration of legal protection of the rights assigned (including their possible extensions).
3.9.3. The Creative User hereby explicitly, irrevocably and unconditionally waives its rights to oppose to any change to the Creations, unless it is established that it is prejudicial to his honor or reputation. The Creative User also waives its right to mention its name on the Creation including in connection with the use or dissemination thereof.
3.9.4. The Creative User warrants explicitly that the Creations have not been created in violation of any third parties’ rights and holds the Advertiser and BLUGLE harmless against any and all claims in connection herewith. In any event, the Creative User may not oppose the use of the Creation, nor hinder the free use of those.
4. Intellectual Property Rights
4.1. All components of the Crowdvertising Platform and Service(s) (including but not limited to the used software, source and object codes, database rights, Layout, text, logos, photographs, drawings, images, sound, databases, names, trademarks and domain names) are works protected by copyright and/or other intellectual property rights including trademarks. belong to BLUGLE or are included in the Service(s) and on the Crowdvertising Platform with the authorization of the owner of the relevant rights
4.2. All relevant property rights, including intellectual property rights (copyright, trademarks, database rights, design rights, software code etc.) belong to BLÜGLE or are included in the Service(s) and on the Crowdvertising Platform with the authorization of the owner of the relevant rights.
4.4. No component of the Service(s) and/or Crowdvertising Platform, nor the data and information provided on the Services and/or Crowdvertising Platform may be stored (other than required in order to use the Crowdvertising Platform and Services in an appropriate manner), or reproduced, modified, translated, rendered public, distributed, rented out, sold, transferred to others or in any way used without the prior written authorization of BLUGLE.
We collect information from you when you register as a Blügle user.
When accessing to our app, you may be asked to enter: name, e-mail address, social media handles, and mailing address and other information regarding your interests.
You absolutely retain full ownership and liability for, your social networks and your content. We will not touch your content on any social media channels.
Any of the information we collect from you may be used in one of the following ways:
We implement a variety of security measures to maintain the safety of your personal information when you become an influencer with us.
All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our provider of payment gateway that is only accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect others or ours rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
6.4. The User warrants that the company or organization it is representing is duly organized, validly existing and in good standing under the laws of the country in which it is established. In addition, it warrants that it shall adhere at all times to all applicable laws, regulations, guidelines and specifications relevant to its business
7. Limitation of Liability
7.1. BLUGLE is careful to provide information that is as accurate as possible but cannot guarantee the complete accuracy, completeness or suitability of the information on the Crowdvertising Platform and in the Service(s) and cannot be held liable for this. This applies to any information that has been made available on the Crowdvertising Platform or via the Service(s) by BLUGLE. 'Information' shall mean everything that can be found on the Crowdvertising Platform and in the Services, including text, images, sound, data, etc.
7.2. BLUGLE is not liable for any decision or action that would be taken by the User on the basis of information provided on the Crowdvertising Platform and via the Services, nor is it responsible for any errors or mistakes of the User based on the information on the Crowdvertising Platform and via the Service(s).
7.3. BLUGLE is not liable for direct or indirect damages or any damages that could be caused by inaccuracy, incompleteness, inadequacy, forgetfulness or neglect in providing, composing, drawing, writing and interpreting the information on the Crowdvertising Platform and via the Services.
7.4. BLUGLE is not liable for any permanent or temporary damage or defaults of the computer equipment or data from the user during or after the use of the Platform and/or services. In particular, BLUGLE cannot be held liable for the possible transmission of viruses, trojans and such via the Platform and/or Services.
7.5. BLUGLE is not liable for links to websites, platforms or applications operated by others, or for the damage caused in the course of a visit to such websites, platforms or applications. BLUGLE has no control over such websites, platforms or applications and cannot be held liable for the content displayed thereon.
7.6. For the realization of the Crowdvertising Platform and Services, BLUGLE is using, to the reasonably largest extent, the most modern available techniques. However, BLUGLE cannot be held responsible for the (temporary) failure or any malfunctioning or maintenance work on - or of – the Crowdvertising Platform and/or Service(s). BLUGLE can therefore not accept any responsibility whatsoever for unavailability of the Crowdvertising Platform and/or Service(s), or any difficulty or inability to download or access content or any other communication system failure which may result in the Crowdvertising Platform and/or Service(s) being unavailable. BLUGLE will also not be responsible for any support or maintenance for the Platform.
7.7. To the extent permitted by law, BLUGLE’s overall cumulative liability, shall in any case be limited to the total fees received by BLUGLE from the Advertiser for the Campaign and/or Challenge during which the damaging act presumably attributable to BLUGLE would have been committed.
8. Right of termination
12. Jurisdiction and governing law
12.1 The present Agreement shall be governed by and construed in accordance with the laws of Belgium.
12.2. Any dispute or controversy relating to this Agreement can only be brought in the exclusive jurisdiction of the Brussels’ courts and each Party consents to the exclusive, personal jurisdiction of such courts.