WHAT IS AN INFLUENCER? PART II

With the concept of influencer marketing quickly growing from a buzz word to a full-fledged industry, you can find a more holistic view of how micro-influencers directly impact consumer buying behaviour.

Micro-influencers are not traditional celebrities, but rather individuals who work in their category or are truly knowledgeable, passionate, authentic and are seen as a trusted source when it comes to recommendations for what to buy.

I invite you to check out the second part of an infographic series called “What is an Influencer?” about influencer marketing (you can find the first part here):