WHAT IS AN INFLUENCER? PART I

An influencer can be anyone, from a blogger to a celebrity – as explained in this infographic – but they must always have credibility and a niche.

Influencers are generally rewarded with money or samples. Before you pay them to promote your product or service, you must be sure the influencers you work with match your brand’s tone, style and mission.

To learn more about what influencers do and how they are able to collaborate with a brand, check out this first part of an infographic series about Influencers:

 

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