With the concept of influencer marketing quickly growing from a buzz word to a full-fledged industry, you can find a more holistic view of how micro-influencers directly impact consumer buying behaviour. Micro-influencers are not traditional celebrities, but rather individuals who work in their category or are truly knowledgeable, passionate, authentic and are seen as a trusted source when it comes … Read More


An influencer can be anyone, from a blogger to a celebrity – as explained in this infographic – but they must always have credibility and a niche. Influencers are generally rewarded with money or samples. Before you pay them to promote your product or service, you must be sure the influencers you work with match your brand’s tone, style and … Read More

Gaming Influencers or “PGM”

Video games and I have always been a love story relationship, my girlfriend can relate. Since my youngest age, I have always been immersed in role-playing, shooting games, and platforms. Generally, these gaming sessions were made isolated, or at most with a friend. We were far from doubting that at this age already marketing ambassadors exists. In the recreational classes, … Read More


Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media and blogs. However, running a successful influencer program involves more than just asking these people to write a positive review for your brand or product. Social media has changed the way brands interact with consumers by fostering … Read More

How user generated content is taking over modern marketing

July 28th, 2016 – by Enerel Ganbold   Who are the Millennials?  Today, the generation that is taking over the world are called the “millennials”. If you’re not familiar with these species, you can easily spot them in the street because they are everywhere and they always carry a phone, a pad and/or a computer – one or several devices … Read More

How video marketing has become a necessity for every brand.

June 30th, 2016 – by Enerel Ganbold The way online media had evolved shows a somehow natural flow of the online marketing from still images to videos. As the smartphone cameras have developed high quality images for not only photography but for capturing moments as well and as the development of video sharing tools such as Youtube or Vimeo have … Read More

An up-to-date of the 1940’s social theory about influencial leaders

June 23rd, 2016 – by Enerel Ganbold The 1940’s era was a subsequent époque where media innovations took a great part. Understanding the change of the society and its evolution through the birth of different technologies was one of the main topic of the social sciences where Lazarsfeld and Katz placed their theory of the “two-step flow of communication” that … Read More

Influencer marketing, a joint effort between a brand and a social media expert.

What is influencer marketing in a nutshell? It is a type of marketing, identifying individuals that have influence over potential consumers. Then, a collaboration sets in between the brand and the influencers, and the marketing efforts are oriented around them, their knowledges and their audience. Such a marketing strategy gives rise to huge debates. Will brands not lose their credibility … Read More

The Explosive Growth Of Influencer Marketing And What It Means For You

The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play a much greater role in purchasing decisions. According to a … Read More

5 predictions for influencer marketing in 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson, 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates. The reason for this … Read More