WHAT IS AN INFLUENCER? PART II

With the concept of influencer marketing quickly growing from a buzz word to a full-fledged industry, you can find a more holistic view of how micro-influencers directly impact consumer buying behaviour. Micro-influencers are not traditional celebrities, but rather individuals who work in their category or are truly knowledgeable, passionate, authentic and are seen as a trusted source when it comes … Read More

WHAT IS AN INFLUENCER? PART I

An influencer can be anyone, from a blogger to a celebrity – as explained in this infographic – but they must always have credibility and a niche. Influencers are generally rewarded with money or samples. Before you pay them to promote your product or service, you must be sure the influencers you work with match your brand’s tone, style and … Read More

INFLUENCER MARKETING “THE BEGINNING”

Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media and blogs. However, running a successful influencer program involves more than just asking these people to write a positive review for your brand or product. Social media has changed the way brands interact with consumers by fostering … Read More

How user generated content is taking over modern marketing

July 28th, 2016 – by Enerel Ganbold   Who are the Millennials?  Today, the generation that is taking over the world are called the “millennials”. If you’re not familiar with these species, you can easily spot them in the street because they are everywhere and they always carry a phone, a pad and/or a computer – one or several devices … Read More