With the concept of influencer marketing quickly growing from a buzz word to a full-fledged industry, you can find a more holistic view of how micro-influencers directly impact consumer buying behaviour. Micro-influencers are not traditional celebrities, but rather individuals who work in their category or are truly knowledgeable, passionate, authentic and are seen as a trusted source when it comes … Read More


An influencer can be anyone, from a blogger to a celebrity – as explained in this infographic – but they must always have credibility and a niche. Influencers are generally rewarded with money or samples. Before you pay them to promote your product or service, you must be sure the influencers you work with match your brand’s tone, style and … Read More


Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media and blogs. However, running a successful influencer program involves more than just asking these people to write a positive review for your brand or product. Social media has changed the way brands interact with consumers by fostering … Read More

The importance of the video content

“Video content will be the future of marketing”. You might haven’t noticed it yet but video content has already revolutionized marketing and engaging people. How we can engage or catch people’s attention with all the commercials we listen to and see every day? Advertising is bombing us all the time and people get tired of seeing lot of commercials every … Read More

Social Media 101

  You have a social media presence, but whether it is for you personal account or for a brand your represent, you want to grow your influence? Here a few tested and proven tips to increase your followers: I. Post at the right time People check their various social media at different time; thus is it fundamental to choose the … Read More

The Blogging Wonderland

The world of blogging has always been quite complicated, yet mysterious for some people. The basics of blogging, is taking time, a lot of time to be precise, to speak about a subject that you are passionate about. Something you love so much that you don’t count the hours you spend writing articles, taking photos and edit them. It is … Read More

Starting 2017 on the right foot

Now that that cheerful time of the year has gone by, we can finally focus on the year to come and plan what’s ahead of us. We wouldn’t say resolutions because it just seems like something you’ll do for the next two weeks (three weeks tops), and quickly give away afterwards. Start small, and grow your ambitions little by little. … Read More

6 blogging mistakes you should avoid

Whether you’ve just started your blog, or you’ve already done it for a long time but you struggle to get a loyal audience, there are probably basic mistakes you’re doing. Not your fault, these basics are the one we forget the most easily! About your blog itself Auto loading musical background: It will probably surprise your readers, and not in … Read More