Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media and blogs. However, running a successful influencer program involves more than just asking these people to write a positive review for your brand or product. Social media has changed the way brands interact with consumers by fostering … Read More

How video marketing has become a necessity for every brand.

June 30th, 2016 – by Enerel Ganbold The way online media had evolved shows a somehow natural flow of the online marketing from still images to videos. As the smartphone cameras have developed high quality images for not only photography but for capturing moments as well and as the development of video sharing tools such as Youtube or Vimeo have … Read More

Infographic: Ad Blocking goes Mobile (PageFair 2016 Mobile Adblocking Report)

On 31 May, PageFaire published, in association with Priori Data, the 2016 mobile Adblocking report. Its highlights that adblock is spreading to mobile devices all around the world. Discover our infographic to learn more about the results of their analysis! PageFair report:

Report: millennials are more likely to share an ad (but also to mute it)

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting them. The term “millennial” has become very popular during the past years and it refers to people aged 18-34, or else, the most highly sought demographic for advertisers. Although the word has been overused and may be misleading when referring to … Read More